SSE Airtricity - supplying customers across Ireland
SSE’s retail businesses offer a route to market for energy and related infrastructure services. SSE's retail arm in Ireland, SSE Airtricity, is the only retail energy brand that operates in all market areas across the island.
Combining power production and energy supply to households and businesses continues to deliver commercial advantage to energy customers in Ireland. This has been recently demonstrated by ‘Generation Green’, a consumer brand campaign that combines SSE Airtricity's leadership in renewable energy with a customer proposition based on helping customers decarbonise.
At 31 March 2019, SSE Airtricity supplied electricity and natural gas to 0.7 million household and business customer accounts in the Republic of Ireland (ROI) and Northern Ireland (NI), making it the second-largest provider of energy and related services in the combined market. To the year-end, adjusted and reported operating profit at SSE Airtricity increased to £38.6m from £33.0m adjusted operating profit (£26.9m reported), mainly due to better performance on bad debts and overheads.
In Home Energy the launch of new value-based propositions, including a ‘connected home’ product partnership with Amazon, boosted sales, rising to one-third of all sales by year end. For the third year running SSE Airtricity was also named Best for Customer Service by internet comparison site Bonkers.ie, and overall Best Consumer Brand.
In February 2019, the Commission for the Regulation of Utilities (CRU) confirmed that SSE Airtricity is now the largest supplier by MWh of electricity to commercial customers in Ireland’s ‘Large Energy User’ market, becoming the first supplier to overtake the incumbent in this market.
SSE Airtricity continues to focus on helping customers reduce their carbon output and save on energy costs, and this year completed a number of acquisitions and collaborations with specialist energy ancillary service providers to expand in this sector.
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