Golden Gong for Generation Green

SSE Airtricity, Ireland’s leading provider of 100% green energy, has been awarded the Best Integrated Marketing Award at the All Ireland Marketing Institute Awards for its ‘This is Generation Green’ campaign. 

The prestigious awards ceremony, now in its 13th year, took place in the Clayton Hotel, Dublin last Thursday. SSE Airtricity had to overcome some serious competition from marketing heavyweights like Coca Cola, Woodies and Enterprise Ireland, but ultimately the judges believed Generation Green stood out from the crowd. 

This is the fourth award of 2019 for SSE Airtricity, having already won Best Customer Service and the overall Best Consumer Business Award at this years’ National Consumer Awards, followed by Best Utilities Loyalty Programme at the Irish Loyalty Awards. 

Speaking after the event, SSE Airtricity Lead Marketing Manager Aine Plunkett, said: 

“We had tough competition in this category, so we’re thrilled to see the campaign making such an impact in just a short few months. It’s great recognition for the team and the business for all their hard work. The aim of our campaign was to prompt people to start seriously thinking about where their energy comes from, and persuade them in a positive, optimistic manner, that by making the switch to a green energy provider, they can help make the world a greener, cleaner place. We put the customer at the centre of everything we do, and the customer is the epicentre of Generation Green. We’re really looking forward to the next few months and seeing where 'This is Generation Green' will take us on the next stage of our journey.”

Klair Neenan, Director of SSE Airtricity, said: 

“We’re delighted to pick up the award for Best Integrated Marketing Campaign for 'This is Generation Green'. It’s always a proud moment to be recognised as an industry leader and this award really highlights the great work our teams are doing. 'This is Generation Green' gets to the heart of what SSE Airtricity is all about. We’re extremely proud to be Ireland’s largest generator of wind energy and we’ve worked hard to bring that message to our customers, so they know that by choosing SSE Airtricity, they’re choosing 100% green.”