SSE Airtricity partners with the Union of Students in Ireland for a 21-day challenge

SSE Airtricity and the Union of Students in Ireland (USI) have partnered up to challenge students to make better environmental actions over the next 21 days. Richard Bruton, T.D., Minister for Communications, Climate Action and Environment was in attendance to help Ireland’s students go green by taking part in a special ‘green’ challenge at the DCU campus. The three-week event also marks the beginning of a sustainability partnership between USI and SSE Airtricity.

The 21 Day Challenge aims to inform and empower students to make more sustainable choices in their everyday lives. Making small changes to daily habits, for example when making tea only boil the amount of water that you need. Other actions include thinking about products consumed and how they’re made, or reducing consumption of resources can have a powerful impact. Whether it’s choosing locally-sourced food, opting for sustainable fashion and eco-friendly beauty products, or switching off appliances when they’re not needed, there are many ways to build better green habits for the future.

Speaking at the launch, Minister Bruton said: “Thinking fast often leads us to miss smart choices. This campaign asks us to stop and think. Small changes in our habits can make a big difference. This does not alter the obligation on government to lead on some vital big choices, like the sort of infrastructure we build.

The government published the Climate Action Plan earlier this year, which sets out actions across every sector, such as a commitment to 70% renewable energy and a new model for retrofitting our homes, which will ensure that we meet our 2030 climate commitments, putting us on a trajectory to be net zero by 2050. Reaching this goal will also require a big shift in individual behaviour and I encourage everyone to get behind this campaign and take up the challenge.”

SSE Airtricity Managing Director, Klair Neenan said: “SSE Airtricity is delighted to partner with the Union of Students in Ireland to launch the 21 Day Challenge. Over the next three weeks, we hope students around Ireland will see the benefits of making more sustainable choices and saving energy.

At SSE Airtricity, we believe this is Generation Green. Making small changes to our daily lives, like how we make a cup of tea, can make a big difference. As Ireland’s largest supplier of 100% Green energy, we’re proud to be providing the clean, renewable energy needed to create a more sustainable future for our country, whilst helping to safeguard our environment for generations to come.”

USI President, Lorna Fitzpatrick said: “The Union of Students in Ireland are delighted to announce the sustainability partnership with SSE Airtricity with the launch of the ‘21 Day Energy Challenge’. This challenge feeds in to our Student Switch Off Project which encourages students to save energy, tackle climate change and prevent fuel poverty."