Blog: A big weekend of Irish sport

This weekend is one of the biggest in Ireland’s sporting calendar and SSE Airtricity is at the heart of all the action. On Friday the final games of the SSE Airtricity League season will be played, and this season has been one of the most exciting yet with the title still up for grabs. On Monday, over 15,000 runners will take to the streets of Dublin and complete the SSE Airtricity Dublin Marathon.

SSE Airtricity League

To have the SSE Airtricity League go right down to the wire on the final game of the season with two of the best supported clubs in the country, shows what an exciting season it’s been. There is only one point in it, with current leaders Cork City going to Dundalk. If Cork win or draw, the title is theirs, however is Dundalk win the game they will steal the title away. The game is live on RTE 2, on Friday evening.

This year we were keen to celebrate the stars of the SSE Airtricity League – the players themselves! We wanted to focus on the players and increase their profile. For the first time we worked with players from each club and undertook a media campaign including out- door, press and radio which we ran at the start of the season in March and continued again mid season in order to create an excitement around the league and to encourage attendance at the games.

For fans we want to give them unique content which brings them closer to the clubs. With the SSE Airtricity/SWAI Player of the Month awards, we produce exclusive video content from the winners, which gives fans an insight into what the award means for the players. This year we also launched our Ultimate Fan, which is a social media hub for fans where live commentary, analysis and photography is shared with rival fans commenting live from games.

SSE Airtricity Dublin Marathon

The second SSE Airtricity Dublin Marathon takes place on bank holiday, and we have an incredible 50 people representing SSE taking on the challenge. We were delighted to have partnered with Dublin Marathon again this year, and have recently agreed to remain title sponsor until 2016. Running is a perfect brand fit for SSE Airtricity as it reinforces our commitment to Irish sport and remains one of the most sustainable sporting activities, all your need is a pair of runners! This year we’ve worked closely with the marathon organisers on creating an enhanced experience for both runners and supporters.

The new SSE Airtricity Dublin Marathon App is designed to be a one-stop shop for everyone participating in the marathon. The App has pre race tips and information, race day information and post –race advice. The APP reinforces the commitment of everyone at the SSE Airtricity Dublin Marathon, in helping runners to train effectively and cross the line on October 27th. Users of the app can also upload photos of themselves or friends and family taking part in the marathon and win exclusive prices.    

We want to make sure that every runner has an incredible experience on Marathon Monday and comes away from the marathon with a rightly deserved sense of achievement. For this reason we want to give the runners something to remember this feeling, that’s why we are working with Fan Pic to create unique photo sharing opportunities at the start line and at the SSE Airtricity Dublin Marathon Expo. Runners can share these photos across their social media and be in with a chance to win prizes from SSE Airtricity.

We’ve also identified certain mile stones around the course and are powering interactive cheer zones in these areas in order to motivate runners and give family and friends a great experience in which they can support their friends and family from. Also look out for motivational messages along the course which will inspire the runners to keep going towards the finish line.

Its going to be an incredible weekend, and we should all be proud the SSE Airtricity is involved and making a difference to Irish sport.


About the author

Jillian Saunders Brand and Sponsorship Manager, SSE Airtricity

Jill is the Brand and Sponsorship Manager for SSE Airtricity, responsible for group sponsorships such as the SSE Airtricity League and SSE Airtricity Dublin Marathon.

Read more articles by Jillian Saunders