It’s all change as The SSE Arena, Belfast goes live

From today Belfast has a different kind of energy as the city’s iconic Odyssey Arena is unveiled as The SSE Arena, Belfast.

Today sees the official name change of Northern Ireland’s largest and most famous entertainment venue as The SSE Arena, Belfast goes live. The venue joins the UK-wide stable of SSE entertainment venues including The SSE Hydro in Glasgow and The SSE Arena, Wembley.

That means it’s all change across the board at the Arena. All tickets, signs, uniforms, staff badges, stationery and merchandise at the site will now carry The SSE Arena brand as part of a 10-year naming rights deal with Northern Ireland’s second largest energy provider SSE Airtricity, while the official venue website is now ssearenabelfast.com.

This name change is only the latest landmark in the countdown to the start of a new era on September 4 when the better-than-ever venue reopens as The SSE Arena, Belfast. The first official event will be the Belfast Tattoo.

The new SSE Arena, Belfast is currently undergoing a £3m refurbishment and is being completely refreshed with a stunning makeover from foyer to auditorium – including digital media, free WiFi, modern seating and a new SSE Airtricity customer lounge.

Jillian Saunders, Brand Manager of SSE Airtricity, says:

“Today marks the latest exciting development in the transformation of this iconic venue into The SSE Arena, Belfast. As the new sponsor of The SSE Arena, Belfast we’ll bring entertainment fans across Northern Ireland and beyond the hottest global entertainment and sporting events. We’re also proud that we will be making a real difference for our customers by providing them with access to a range of exclusive benefits and rewards including presale ticketing and premium lounge upgrades designed especially for SSE Airtricity customers. It’s our way of saying thanks to our customers.” 

Be the first to get exclusive access!

SSE Airtricity customers will be the first to get access to The SSE Arena, Belfast when it launches in September. To make sure you’re ahead of the queue to hear about our fantastic SSE Airtricity customer benefits, register your interest here today!